Web Site Design: How to make it work for you.

How To Know If Your Web Site Is Effective:

There are only five things that really count when determining the success of your web site, web design, web development or online marketing program.

Is it generating more new leads than it costs to design and maintain? This should mean an increased income for your business.
Is it helping you to retain loyal customers. If it somehow benefits your current customer base, then it’s beneficial. After all it’s much cheaper to keep current clients then to find new ones.
Does it brand you in a way that sets you apart from the competition?
Does it increase referrals?
Does your site help educate potential customers about your business products, brand or services.

How Much Do Web Sites cost?

Do to the vast difference in talent and experience, the prices you find are going to be all over the map. Also the features you choose for your site can dramatically effect the price. For example; is your site going to be hosted on their server or your own? Are they going to be responsible for month-to-month maintenance? Do you already have artwork they can use, or will they have to create new material? Is the text portion of the proposed site already in an electronic format that's easy to convert to HTML (like MS Word) or does it just exist on paper, requiring a typist?

The two areas that most affect pricing are the overall size of the site and the level of complexity of the interactive sections. If you have a private database and want to let visitors access it through the web, that can by itself cost you anywhere from $5000 on up for the custom programming time.

Is My Web Site Part of My Brand?

Dental web sites are a great example of how your brand can be carried over to your web site. Even if you’re not doing a sophisticated e-commerce web site, Internet branding is very important to your business’ success. A well-designed web site will communicate and extend your brand onto the web.

Branding Your Business

Whether it’s your web site design, your logo, business cards, or any other marketing or promotional materials, they are communicating a message about you. This is your “brand”. But it’s more than just your logo, letterhead and business cards. It’s a complete image and identity created in the mind of your customers. An effective brand tells people who you are, what you do, while at the same time establishing your relevance and credibility. Your brand is also something more abstract and untouchable. It is how your business is perceived by its customers. Your goal is to use your brand to create a perceived value. It increases the public's awareness of your business name and logo. It also builds a strong company "essence" that inspires loyalty and trust in your current customers and provides a level of familiarity and comfort to draw in potential customers. This perceived value is a result of very effective brand promotion, and can resulting in very high brand awareness.

Great Examples of Web Site Design

www.ferocitymedia.com
www.burnsdentistry.com
www.smileover.com
www.melissajill.com
www.classicaldentistry.com
www.mikemeins.com
www.azveryfinehomes.com
www.loadpilot.com
www.gotcrepes.com
www.bumkins.com
www.monumenthospitality.com
www.drivingmba.com
www.plastech.org
www.goodtogofood.com
www.tuffturfinc.com
www.kidtopiaonline.com
www.rtahospice.com

Bumkins

This e-commerce web site sells high-end designer baby apparel. Their previous web site was a far cry from where they are today. It didn’t allow customers to order on-line, plus it was clumsy and awkward. We designed this new web site, which has dramatic increase their sales.

Coffee Works

Coffee Works is a sample web site designed all in Flash. It uses a lot of exiting ideas, and is designed to show how you can make a much more effective impact by adding a little animation and creativity to your web site.

Compute Store Layout

This layout was designed for a client. Although he choose a different look, we included it her because we think it’s a good representation of our work. Notice how the three-column layout helps call attention to the important products.

Crazy Crepes

Crazy Crepes is Japan’s largest chain of crepe restaurants. They are found in over 120 shopping mall and freestanding kiosks throughout Japan. When Crazy Crepes decided to move into Australia, they choose Ferocity Media to help them build their new web brand. To reach their young target audience, the site was designed to fun, interactive and memorable.

Driving MBA

We worked as subcontractor to design this site for a local driving school in Scottsdale, Arizona. This site has a lot of nice feature to help entice visitors to explore the site, and then contact the company for more information. Notice the mailing list sign-up and “send this to a friend” links that are on every page.

Good To Go Food

Good to Go Food is a large catering company in the Chicago area. They came to us to develop a way to sell catering services on-line to Chicago’s many downtown businesses. We developed a custom eCommerce web site that fit the bill. We made heavy use of Flash to emphasize their brand, and create a unique visitor experience.

Ferocity Media Web Design

Phoenix Web Design companies vary widely in their experience, quality, service and creative ability. At Ferocity Media, we’re not computer programmers trying to do design. We’re seasoned creative professionals with years of experience at graphic design, web design, flash, e-commerce, branding and even web development.
We look at each project from a marketing and advertising prospective to maximize measurable business result. One particular specialty we have is dental Web Design.

So why should you choose Ferocity Media for your next web design or graphic design project? We think it really boils down to two things. Quality and service. We believe in combining high-caliber design with close personal attention that you just can’t get from a large design house. Don’t let you website design project be just a client number. Be a person by working with a company that takes a deeper interest in what you do. Whether you’re in need of a web site, printed piece or even a complete identity package, we can design you a coherent brand & image that works together across all of your collateral. We server Scottsdale, Tempe, Phoenix area, and even work with clients around the country and around the world.