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Do you want go grow your business, reach new customers and maximize profits? Ferocity Media can help you do just that. We are a small creative services firm located in the Phoenix/ Scottsdale area specializing in web site development, print design and all around business branding.
Can you answer yes to any of the following?
If so, then you are not getting the maximum results from company’s image and promotional materials. We work with businesses of all sized to develop an overall brand and marketing strategy. We then take that strategy and use our design and marketing know-how to create effective collateral that gets you results. Call today. The creative professionals at Ferocity Media can help get your business’s image back on track, and maximize your results.
Below is a helpful list of common terms used in the advertising and creative services industy.
Flash is animation software used to develop interactive graphics for Web sites as well as desktop presentations and games (Windows and Mac) by the company Macromedia. Flash on the Web is displayed by a browser plug-in. Non-Web presentations are run by a Flash player, included on a floppy or CD-ROM. Flashcan be used to create vector-based graphics in one or more timelines that provide a sequential path for actions.
Web design is the process of creating a "web presence" for your company, oranization or business. By designing a custom build web site that is design specifically for your needs, you'll be able to effectively promote you business on-line. In general, web site design is the arrangement and creation of web pages that in turn make up a web site. There are many aspects to this process, and due to the rapid development of the Internet, new aspects are continually being added. As far as business oriented web sites go, the basics currently consist of (in order of importance):
a) The "visibility" of the site on the Internet, particularly within the major Search Engines.
b) The informational value of the site, from its target public's point of view.
c) The aesthetic / professional appearance of the pages.
E-commerce refers to all forms of business activities conducted across the internet. This can include E-tailing, B2B, intranets and extranets, online advertising, and simply online presences of any form that are used for some type of communication (customer service for example).
An ad campaign that focuses on introducing, re-introducing or enforcing the brand for a particular product or organization. Branding is one of the most unappreciated aspects of web advertising because so many people focus on click-through rates. This is unfortunate because studies have shown internet advertising to be highly successful in building brand awareness.
A brand is a product from a known source or organization. The name of the organization can also serve as a brand. The brand value reflects how a product's name, or company name, is perceived by the marketplace, whether that is a target audience for a product or the marketplace in general (clearly these can have different meanings and therefore different values). It is important to understand the meaning and the value of the brand (for each target audience) in order to develop an effective marketing mix, for each target audience.
On the Internet, a domain is a network address. This is similar to your home's address used by the postal system. The mailman can deliver our mail because we have a unique address such as 2275 Beverly Lane - Clearwater FL 33764. On the Web, each site has its own unique address also, so that Web servers can find it. These domains are also referred to as "Dot.Coms". Our domain here is www.profitgate.net.
For a Web site developer, a home page is the first page presented when a user selects a site or presence on the World Wide Web.
For a web site to appear on the Internet, it must be placed or "hosted" on a special computere called a web server. Hosting (also known as Web site hosting, Web hosting, and Webhosting) is the business of housing, providing a a server for your web site.
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.
1) A word (or more commonly, a phrase) that is used to search the Internet, via a search engine, when seeking a particular type of information.
2) A word or phrase used in search engine optimization of a web page, soas to make the page easy to find in search engines.
means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found. Search engines are one of the primary ways that Internet users find web sites. That's why a web site with a good search engine listing may see a dramatic increase in traffic. Everyone wants that good listing. Unfortunately, many web sites appear poorly in search engine rankings, or may not be listed at all, because they fail to consider how search engines work. Knowledge of "search engine optimization" can help many of these sites.
Banners are the primary form of advertisements on the web. The standard banner usually appears at the top of a web page, and will link to a target web page, that may be the homepage of the advertiser or a target page developed by the advertiser that is more directly relevant to the message of the banner (a better use). Web advertising can also come in the form of buttons, half-banners, vertical banner ads and more. The IAB has developed banner size standards.
A banner exchange program is a program designed to allow marketers to exchange banners (a form of bartering) to enable marketers to promote their sites without the outlay of cash. A program typically allows a marketer to display one advertisement, across the network, for every two advertisements it hosts on its site. Unlike a straight exchange with one entity, exchange programs allow for the possibility for the banner to be displayed on many web sites (those sites that participate in that particular network). CAPCO Marketing offers a free banner exchange to GourmetShoppes.com merchants with a straight 1:1 ratio.
Call to Action is the action that is requested by a marketer's content (either from an advertising banner or web-site copy). This may be to click-through to enter a contest, enter a survey to win a free prize or purchase a product.
The cookie file is a file that resides on the client machine. It contains data passed from websites, so that websites can communicate with this file when the same client returns. The website only has access to the part of the cookie file that represents the interaction with that particular website. Clearly the cookie file has caused some issues with respect to privacy. Considering that as consumers, we do not know what information is being stored in the file, we should become concerned! The cookie file was first developed in order to help sites with the transaction process of the web. Without a cookie file, websites are not able to track a single user's path through a website, thus a transaction that required multiple pages (as most do) would simply not be workable.
CPM is a holdover from traditional media advertising, and does not take advantage of the Hypertext nature of the medium. It charges purely on the number of times the advertisement is served. It does account for branding effects, that are not accounted for in the other models. CPM is the cost per thousand ad impressions. A Web site that charges $15,000 per banner and guarantees 600,000 impressions has a CPM of $25 ($15,000 divided by 600). If an advertiser's CPM is $25 then you get 1000 impressions of your banner or ad for $25.
Click-through ratio or click-through rate. Metrics used in measuring the effectiveness of an advertising banner (and similar). The percentage of ad views that resulted in an ad click. A method of rating how many times a banner is clicked on. A ratio of the number of times a banner is shown to the number of times it is clicked on. For example, if a banner has a CTR of 20:1, it means that 1 out of 20 people have clicked on it (i.e. 5% of the people who viewed it).
Discussion boards allow for asynchronous discussion between 2 or more people over a period of time. Chat rooms are designed for synchronous discussion at one time. Discussion boards are typically available for review, at any time, chat rooms have no data until a chat session begins.
E-tailing refers to retailing over the internet. Thus an e-tailer is a B2C business that executes a transaction with the final consumer. E-tailers can be pure play businesses like Amazon.com or businesses that have evolved from a legacy business, Tesco.com. E-tailing is a subset of e-commerce.
Hits refer to the number of files served when a user accesses a web page. Total hits for a page will therefore equal the number of times the page is accessed X the number of files included on a page.
The homepage of a web site is the entry point to the site. It is the page that will usually have a web address (AKA URL) that ends with .com, .edu, .org, .gov or .countrycode (the 2 letter code for the country outside the USA). While the homepage is designed to be the entry point to a web site, designers cannot assume that all viewers will enter the web site by that page and online advertising does not require the direction of users to homepages as opposed to pages within a website.
A link to a webpage or web document. Hypertext refers to the connectivity between web documents, which is non-linear. Thus any part of the document (word or phrase) can launch another document, or another part of the same document via a hyperlink.
A measure of how many times a banner is displayed. Count one impression each time the banner is shown. Number of times an ad banner is downloaded and presumably seen by visitors. Corresponds to net impressions in traditional media. Impressions also refers to the number of times a page is accessed over a fixed period of time.
Interstitial pages are a form of advertisement on the web that appears between web pages that the user requests. Thus when a user elects to enter or exit a web-site, a page appears with its advertisement, in place of the requested page, the user then needs to select from that page to receive the page requested (or the advertisement page will disappear after a fixed time). This is a form of interruption advertising (similar to broadcast models) but this form of web advertising breaks information design rules, as the user had a certain set of expectation when making the page selection, the interstitial page did not match the expectation. Interstitial advertisements are a form of web advertising, other forms include banner advertisements and advertising buttons.
An IP address is a numerical address of the computer broken into 4 groups of 3 digit numbers lower than 254. In most cases, these addresses are unique for each internet connected computer throughout the world.
Keyword is the term used for words included in a web page or search system that would match words used by web surfers in finding aweb page (via a search engine). Selecting keywords, that match your target audiences' use of the web is a critical marketing assignment.
Lifetime Value of the Customer determines the value of a customer to a firm, over the lifecycle of that customer. This removes the focus on individual transactions with customers and has become increasingly used with the developments of technology and market research, and thus the ability to focus on narrower target markets, even to the individual consumer in some cases. Lifetime Value is an important measure used for relationship marketing programs. Lifetime Value of Customers was a popular metric for internet firms as they built their customer bases.
A Marketing Mix is the combination of product offerings used to reach a target market for the organization. The marketing mix comprises the Product (what the actual offering comprises), Price (the value exchanged for that offering), Promotion (the means of communicating that offering to the target audience, promotional mix) and distribution (also known as Place, the means of having the product offering available to the target audience). The marketing mix is also known as the four Ps.
Number of times a user requests a page that may contain a particular ad. Indicative of the number of times an ad was potentially seen, or "gross impressions." A measure of how many times a complete page is displayed. Count one page view each time a page is displayed.
Short for 'picture element,' a dot that represents the smallest graphic unit of measurement on a screen. A pixel is screen-dependent; that is, the dimensions of screen elements vary with the display system and resolution. It is used to describe the main measure of unit that make up a graphic in online advertising, similiar to how inches are used in print media advertising.
Run of Network. Refers to banner advertising that runs across a network of sites or microsites.
Run of Site. Refers to banner advertising that runs on one website.
Spam is the term used for unsolicited e-mail sent by marketers and individuals who typically have purchased an e-mail mailing list.
Communicating with a specific group of consumers with similar characterstics, within a broader group of consumers who purchase the type of product. Market Segmentation is the process of target marketing. Once target market(s) are identified, the organization develops a product offering (marketing mix) that is positioned to be attractive to that segment. CAPCO Marketing offers a host of ad products that reach a targeted audience.
URL (Universal Resource Locator) is the web address of a web page. For example, http://www.cnn.com
This refers to media on the web that offers an enhanced, interactive experience. VRML for 3 D, Macromedia Flash and Shockwave would be good examples of languages for rich media. The Rich Media SIG is a good resource for emerging technologies. Rich media is often used for banner advertisements, for homepage's and for e-mail communications. It is important, however, for designers considering the use of rich media, to understand the audience they are designing for, and make sure the audience has access to the information being conveyed via the rich media (browsers do not have many rich media technologies built into their viewing capabilities, therefore plug-ins are required).
Phoenix Web Design companies vary widely in their experience, quality, service and creative ability. At Ferocity Media, we’re not computer programmers trying to do design. We’re seasoned creative professionals with years of experience at graphic design, web design, flash, e-commerce, branding and even web development.
We look at each project from a marketing and advertising prospective to maximize measurable business result. One particular specialty we have is dental Web Design.
So why should you choose Ferocity Media for your next web design or graphic design project? We think it really boils down to two things. Quality and service. We believe in combining high-caliber design with close personal attention that you just can’t get from a large design house. Don’t let you website design project be just a client number. Be a person by working with a company that takes a deeper interest in what you do. Whether you’re in need of a web site, printed piece or even a complete identity package, we can design you a coherent brand & image that works together across all of your collateral. We server Scottsdale, Tempe, Phoenix area, and even work with clients around the country and around the world.